A unique vehicle presentation on Red Square, Moscow (Russia) marked the start of the BMW Group's the countdown to the European market launch of the new BMW 7-Series in the autumn of this year.
With the motto "Never stand still", the company had an hourglass almost 40ft high built against the historic backdrop of St Basil's Cathedral and the Kremlin. With the largest hourglass in the world, BMW presented its new flagship to around 400 international guests and Moscow citizens. The hourglass on Red Square has been attracting attention since early July. The new BMW 7-Series stood in the upper half of the acrylic glass and steel structure - initially hidden by more than 180,000 silver balls. These gradually dropped into the lower half, finally revealing the new 7-Series as the high point of the event on Tuesday evening.
The evening included performances from international artists including the ballet duo Mark Peretokin and Ilze Liepa from the famous Bolshoi Theatre, the renowned conductor Yuri Bashmet and orchestra, as well as singing star Adele. These artists are among the best in their field and are motivated to continue to develop all the time - continuing the theme of the evening.
"Moscow is developing at an extraordinary pace. The capital city and Russia in general are also particularly important for the BMW Group", said Christian Kremer, Managing Director of BMW Group Russia. "Today's presentation reflects the confidence the BMW Group has in this country's potential."
The car manufacturer has been represented in the world's largest country (in terms of area) since 1992, and has had its own sales company there since 1999. By the end of 2008, the dealer network will have grown to 63 branches in 47 cities. This means the BMW Group will be represented in all the major Russian cities. The country's economic growth is also reflected in rising sales figures. "Our sales of BMW and Mini vehicles have risen by 33.4% in the first six months, compared to last year. It is our aim to awaken even more enthusiasm for all the BMW Group brands in Russia. Exclusive vehicle presentations, such as the showing of the new BMW 7-Series is one way of doing this," he continued.
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