Building on the success of BMW's M cars and M Sport models, BMW is launching BMW Performance, a new range of driving-oriented aftermarket accessories.
Designed to focus purely on the driving experience, the range of individual retrofit components includes upgrades to the engine, braking system, suspension and wheels, as well as interior and exterior enhancements, all for BMW 1- and 3-Series cars.
The BMW Performance products were showcased on the recent BMW 1-Series Concept tii concept car at the Tokyo Motorshow in 2007.
Rather than BMW Performance offering a complete car, as BMW M does, the company expects customers to mix-and-match the elements of the range that are most important to them.
The strength of BMW Performance is the depth of its engineering. To deliver improvements in engine performance, the owners of six-cylinder 1- and 3-Series models can specify a BMW Performance carbon fiber air intake system. This offers improved airflow to the engine. It also delivers a particularly sporting induction note for those who appreciate the unique sound of a BMW straight-six. Customers can also opt for the BMW Performance sports exhaust system that enhances gas flow from the engine to improve efficiency. It, too, is designed to improve the acoustic experience without compromising comfort on long-distance journeys.
A BMW Performance sports brake package for enhanced stopping power can be specified. Featuring 17" cross-drilled brake discs on the front axle, as well as motorsport-derived six-piston fixed calipers, finished in BMW Performance yellow, the package sharpens braking response as well as cutting braking distances.
Those drivers wanting to enhance the agility of their cars will select BMW Performance suspension. Delivering even better handling and driving dynamics than the `stock' car, the BMW Performance suspension package comprises recalibrated shock absorbers and coil springs. It also lowers the ride height of the car by 10mm to reduce the centre of gravity, thus delivering even more nimble handling. Cars equipped with BMW Performance suspension can be identified by their yellow coil springs. A BMW Performance carbon fiber front suspension strut brace adds torsional rigidity to the front of the car.
Finally, a unique BMW Performance alloy wheel is available. The double-spoke lightweight wheel is available measuring 18" or 19", depending on the model.