The evolving digital world has changed the way the auto industry views new media and mobile technology. Audi now vies for the attention of iPhone users with the likes of EA Sports and other well-established game developers. Leading by example, Audi became the first auto manufacturer to launch a video podcast channel on iTunes back in 2/07, along with technology tutorials that were made specifically for the iPod.
With over 2 million video podcast downloads, and the launch of the technology iPod tutorials, Audi has been a pioneer in leveraging the iPod and iTunes, allowing users to learn about their car's technology from the driver's seat - creating a hands-on and interactive experience.
Audi also went on to launch the groundbreaking Audi A4 Driving Challenge application, placing it as the first automotive brand to launch an application for the iPhone. The results were exceptional. The game received Top 10 "Game of the Year" honors from Apple and earned millions of blog and social media mentions, as well as over 3.35 million downloads to date.
As other luxury brands began to enter this new media market, Audi introduced another auto industry first in 3/09 when it released its Le Mans documentary film, Truth in 24, exclusively on iTunes.
In support of the film, Audi developed and launched a new application, Truth in 24. The game puts the excitement of Le Mans racing into the hands of users with a realistic Le Mans course, opposing racecars and strategic pit stop decisions in a 3D environment. The Truth in 24 application exceeded 467000 downloads in one month and is the first application to be released exclusively with a movie within the iTunes store.
At Audi, progress goes beyond the newest vehicle models to the full customer experience. That includes embracing new technology and harnessing that technology for the Audi community. In total, more than 6.5 million units of content have been distributed through new media to current and future Audi customers - demonstrating that progress has many forms and many applications.
More recently, Audi announced it has joined forces with Xbox 360 for the highly anticipated debut of Forza Motorsport 3 - The 2010 Audi R8 5.2 FSI quattro V10 will be featured prominently on the cover of the game and within the game itself.Forza Motorsport has been at the pinnacle of racing games since its arrival in 2005. When Forza Motorsport 3 hits the market in October, it will set a new standard for the modern racing game.
Featuring the Audi R8 5.2 FSI quattro prominently on the cover, the creators worked closely with Audi engineers to model the R8 V10 to an intricate degree. Important, but often overlooked aspects of motorsport, details such as gear ratios, tire deformation, and track telemetry are integrated in the game, making it the most exhilarating experience you can have off the track.
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